art direction + design

art direction + design

SKECHERS x DOJA CAT

Art Direction: Cassandra Conner
Led a team of 4 designers

Increase brand engagement and connect with Skechers audiences by creating one-of-a-kind experiences with merchandise that truly amplifies the brand.

The collaboration between Doja Cat and Skechers with Skechers Uno is a visually stunning endeavor inspired by the Y2K era, cyberpunk aesthetics, and anime. The central concept involves Doja Cat battling her doppelgänger, showcasing the Uno collection’s features and emphasizing its power and appeal.

Skechers_DojaCat_Beach Towel_V1 1.png

Skechers_Doja Cat_travel bag_KB_V1 1.png

Skechers_DojaCat_zipper pull_V1 1.png

Skechers_DojaCat_Seed Confettie_V1 (1).png

Skechers_DojaCat_lip balm_KB_V1 1.png

Skechers_Powder_Tumbler_CO_R1_O4_V3 3.png

Skechers_Doja Cat_light up yoyo_KB_V1 1.png

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Skechers_DojaCat_Beach Towel_V1 1.png

Skechers_Doja Cat_travel bag_KB_V1 1.png

Skechers_DojaCat_zipper pull_V1 1.png

Skechers_DojaCat_Seed Confettie_V1 (1).png

Skechers_DojaCat_lip balm_KB_V1 1.png

Skechers_Powder_Tumbler_CO_R1_O4_V3 3.png

Skechers_Doja Cat_light up yoyo_KB_V1 1.png

All ZipRecruiter National Forest Service HALO Brand REI FON NIKE MADE TO PLAY Jordan NFF NIKE Skechers x Doja Cat NIKE Innovate Outside Magazine NIKE holiday modo TC Nike Back to School

ZipRecruiter National Forest Service HALO Brand REI FON NIKE MADE TO PLAY Jordan NFF NIKE Skechers x Doja Cat NIKE Innovate Outside Magazine NIKE holiday modo TC Nike Back to School